Is that even possible?

I've been looking to sample fares for tickets to fly to Bologna, the deals seem almost unbelievable, 500 per person and 9 hrs flights? That just seem too good.

http://www.bookingbuddy.com/tabsearches.php?search_mode=air&ctm=B1A1C2&alert=1&service_class=no_preference&departure_date=09%2F07%2F2013&return_date=mm%2Fdd%2Fyyyy&num_travelers=2&search_type=oneway&departure_city=BOS&arrival_city=BLQ&source=31113